Green Mundo

Green Mundo is a sustainable start-up that focuses on eco-friendly plant products. As a freelance designer, I was commissioned to create the entire packaging design and visual brand identity for this unique project.

My creative work involved designing the custom Green Mundo seed packets, focusing on an organic and hand-drawn aesthetic that stands out on the shelves and online. I also developed detailed botanical illustrations, custom brand characters, and various marketing materials like instruction flyers and product boxes. One of my absolute highlights was bringing the brand to life through illustration—especially Luzi, who quickly became my personal favorite character to draw.

The goal was to combine modern typography with organic elements to reflect the brand’s core values of sustainability and nature.